Adidas installation / film / interactive

Floating garments and colourful sneakers are mixed and matched in a user-controlled matrix of gradient colours, extending the physical space ad infinitum. The tangible and the illusory blend in an interactive installation by POSTmatter.

Visitors to the Adidas Supercolor launch event are invited to discover their infinite range of colours, matched with bespoke ASOS styling.

Entering a mirror-clad environment, reflections of the actual location and the illusion of an infinite depth of gradient colours merge into one another, creating a newly conjured, independent space.

Within the space, a gentle swipe on a large-scale, tactile surface enables visitors to playfully engage with the full range of products and control the colour of the whole installation.